Upfont Season is Here!

Working in media, we attend Cable and Prime Network Upfronts each Spring. What's an upfront you ask? It's pretty much flashy presentations to kick off negotiations with advertisers over fall prime-time programming. These presentations are usually followed by pretty awesome parties. 

I've been invited to a couple so far, but the only one I've had time to attend was MTV. Last year, I was only able to make it to the party (not complaining) so this year I decided to make time for the presentation and party. Instead of taking the train, MTV sent a lovely shuttle bus to take us to the Beacon Theater, where I'll never forget seeing N'SYNC on World Aids Day 1999 (fun fact). Anyway, we sat through a presentation where MTV explained who their audience is and how well their ratings are. They introduced new shows and recapped existing shows. Then it was off to party at the Roseland Ballroom. 

Last year they had casts from their shows in booths taking pictures with fans. This year it was the complete opposite. The celebrities were walking around with us "regular" folk. Of course, every girl was pining after Vinny from Jersey Shore. Luckily, I have a friend who is on Guy Code and he introduced me and a friend to him. 

They had an awesome green screen where we took pictures and then "spray painted" them with our own design. Everything was digital, and was pretty cool. So cool, we went back 4 times. 

Recently, my friend was "catfished". Yes, this is now a verb. So we made a point to tell Nev about it! He gave us some great advice. This was the second time I met him in the last couple of months, and he's a pretty awesome person. Cute too, which adds to his awesomeness (is that a real word?)

 All in all it was a great night. I didn't end up in flats, but I'm sure I will in the coming weeks. 

I've also finally joined the world of Instagram. Find me and I'll follow back! @augeniejustine

xo Augenie 

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